Whether you are a seasoned veteran or just starting in real estate, there are some things that you just don’t want to mess up. One of those things is sending out postcards.
The problem is that there is no one size fits all rule regarding postcard marketing. You risk annoying your potential customers and wasting money on postage if you send out too many. If you send them out too little, you could miss out on opportunities to generate more leads for your business.
To help you figure out the right frequency for your postcard campaigns, we have put together this guide before you visit the site to make orders of your own.
Factors that Influence How Often You Send Out Real Estate Postcards
The frequency at which you mail out your postcards is a topic that generates a lot of interest among real estate investors. The question is, how often should you send out your postcards?
The answer is not so simple. Several factors influence the frequency at which you should mail out your postcards.
Let’s take a look at some of these factors:
State of the Market
What does the market look like? If there are lots of buyers in your area, you can safely assume that they will be looking at homes regularly. This means that it’s important to keep sending out new postcards weekly or even daily (depending on how much inventory there is).
On the other hand, if there aren’t many buyers in your area and the market has slowed down drastically, it may make sense for you to send out new postcards every two weeks or even monthly (if there aren’t many homes on the market).
How Often People Move in Your Area
The more people move around, the more often you need to send real estate postcards.
If there are many houses on the market, people will be interested in buying or selling their homes. If they are interested in buying or selling their home, they’ll need information about homes for sale and houses for rent. If they’re looking for homes for sale and rent, they’ll want to contact an agent like you who can help them find what they’re looking for.
The Budget You’re Working With
Your budget is one of the most significant factors regarding how often you should be sending out real estate postcards. If you don’t have much money to spend on marketing, you might only be able to send out real estate postcards every few months or even less often.
However, if you have a bigger budget, you can send out more cards faster as time goes on. Some people have reported sending out as many as ten cards per week with just one dedicated employee doing all the work.
Type of Property
The type of property you have will determine how many people need to see the postcard for it to be effective. For example, if you’re marketing a single-family home, the number of people who may buy that house is much smaller than those who might purchase an apartment building or commercial property.
The same goes for pricing — if the home is priced below market value, more people may be interested in it than if it’s priced above market value and out of reach for many buyers.
Location of the Property (Rural or Urban)
The location of your property has a lot to do with whether or not you should send out real estate postcards. Cities have more people moving through them, so they’re less likely to need frequent direct mail campaigns.
However, rural communities may not have enough traffic on their streets to generate interest in an open house. In these cases, sending out real estate postcards can help get your listing seen by residents who don’t frequent open houses or drive-throughs as frequently as city-dwellers do.
Time of Year (Seasonality)
If you’re selling a home, then seasonality will influence how often you send out real estate postcards. It’s important to know whether your buyers are primarily looking to buy in summer or winter.
This will help you determine how often to send out your postcards. If most of your buyers want to buy during the fall and spring months, perhaps sending out more than one set of postcards in these seasons would benefit you.
If you’re selling condos in Florida, and it’s hurricane season, then getting people to think about buying now probably isn’t working very well. However, if you’re selling waterfront homes in California, getting people thinking about the beach might be more effective during the winter months when it’s cold outside and dreaming about warmer climates.
The Time it Takes to Get and Convert Leads
If it takes less than 30 days to get a lead from your postcards, you can send them out more frequently without hurting your results. If it takes longer than 30 days, you’ll want to space out your mailings not to overlap too much.
You also have to factor in how long it takes for your listings to sell.
If it takes longer than six months for your listings to sell, it might be better to wait until after they sell before sending out another batch of postcards. On the other hand, if your listings sell within six months or less and there’s still room on the market for new listings, then send out another batch of postcards as soon as possible.
The Final Word
Sending out postcards is a great way to get your name out there and generate some buzz about your real estate business. It’s also an excellent way to keep your name fresh in residents’ minds.
But how often should you be sending out these postcards? The short answer is that there is no one “magic” frequency for postcard mailers.
The longer answer is that the frequency of your postcards should depend on the type of property you are marketing, the price range and location, and the time of year.